Marketing Contingency Plan Pdf
A plan in case something unexpected occursA contingency plan is a plan devised for an outcome other than in the usual (expected) plan.It is often used for for an exceptional risk that, though unlikely, would have catastrophic consequences. Contingency plans are often devised. For example, suppose many employees of a company are traveling together on an aircraft which crashes, killing all aboard. The company could be severely strained or even ruined by such a loss.
Accordingly, many companies have procedures to follow in the event of such a disaster. The plan may also include standing policies to mitigate a disaster's potential impact, such as requiring employees to travel separately or limiting the number of employees on any one aircraft.During times of crisis, contingency plans are often developed to explore and prepare for any eventuality. During the, many governments made contingency plans to protect themselves and their citizens from. Examples of contingency plans designed to inform citizens of how to survive a nuclear attack include the booklets, and, which were issued by the British and American governments. Today there are still contingency plans in place to deal with or other catastrophes.The has published a contingency planning guide for systems.
Contents.In the United States , a financial services company, is a prominent example of a successful implementation of a business contingency plan. In the space of two hours, the firm lost 658 of its 960 New York employees in the, as well as much of its office space and trading facilities.
Marketing Contingency Plan Pdf Template
Despite these significant losses, the firm was able to resume business within a week. It remains a successful company today.In the United States, all operations require contingency plans.The, through RCRA and EPCRA, has defined specific formats for Local Emergency Planning and the National Contingency Plan. See also.